Example Applications
The Business of Leading Method is an operating system designed to address or resolve issues that may hinder you or your company.
By implementing the Business of Leading Method in your business, you will gain clarity in terms of your purpose and objective. You will gain control over your business environment and actions. You will discover ways to serve your constituency that you've never conceived of before.
The Business of Leading Method covers these situations and more:
- Mergers
- Companies growing or in need of structure
- Downsizing
- Executives who want to cut through bureaucracy
- Companies going public
- Expanding into new markets
- Startups
- Team building
- Confidence building
- Retention of executives
- Difficult employees/executives
For example, here are actual case reports of what the Business of Leading Method has done for organizations in the past.
Case Study
"I began working with The Business of Leading in February 2001, after a partner from Marketing Strategy and a partner from National Communications Services recommended I look into leadership training.
Of the 15 candidates I interviewed via email, in phone or in person, he was clearly the most skilled. Julian has been excellent at focusing me on what he describes as "purpose"-- our strategy, why we do things-- and on how to accomplish "goals and objectives." Working together weekly, in person and by phone, I've used the Business of Leading Method to create a structure for accomplishing what he calls "specific, quantifiable, and measurable" goals and objectives for the firm.
We worked together on online metrics and content strategy for ey.com. More importantly, I am using the Business of Leading Method to accomplish goals for Ernst & Young Online, the firm's extranet for web-enabling client relationships. He has a detailed method of coaching people to understand the profit motives that underlie how business works and to understand how powerful language is for enrolling everyone involved in a project in its success. A case study of how he has helped me would be the way in which I am using his "project leader sheets" to create a global content strategy for EYO that is aimed at the firm's 300 priority accounts. We broke down the project into its purpose; its objectives; what questions need to be asked to accomplish our objectives; what actions will be taken in what time; and what are the financial possibilities. It is a deceptively simple framework that allowed me to determine how to execute on strategy.
I recommend Julian unequivocally for the highest motivated and goal-directed people at the firm. He's not for everyone and his method is as far from psychotherapy as a person can be."
Case Study
by Adam Clark
Pfizer
"Our senior executives meet with The Business of Leading regularly on a weekly basis. Time is also spent by executives individually and as a team, reviewing and applying strategic conversations from the meetings with The Business of Leading. The results are that every day, the team uses The Business of Leading Leadership Model to clarify and accomplish objectives with colleagues, stakeholders and customers.
Who needs The Business of Leading? When and for whom do I recommend Julian Sturton?
If you consider yourself a leader focused on people and results with responsibility for your own personal development, then The Business of Leading Model is for you. If you have been successful at doing things the way you've done them, yet feel that there is more to your potential, then The Business of Leading helps you find for yourself the next step for you and your business. If you are committed to your career and business and feel that you own it, then you have the commitment to succeed working with The Business of Leading. The Business of Leading is not for everyone, and their method is far from psychotherapy or traditional behavior modification coaching. The keys are eagerness, openness and self-responsibility.
What does Julian Sturton do? What is the Business of Leading Leadership Model and how does it work? What's the process?
Julian Sturton has a deceptively simple leadership model with a framework of key questions. The foundations are two key questions setting an orientation, a direction and strategic path. You start with your purpose or what experience others are left with having been with you and your business. Then you set the objective as a vision of new possibility. With Julian Sturton you focus on these two strategic questions at all levels: for your organization, for yourself personally and for each initiative, activity and project in which you are engaged.
With yourself and a project in mind, the next step is a series of objectifying questions around the 'how to' including what are the assumptions being made and what are the questions that haven't been asked. These seven Project Leader sheet questions map out the project and the situation creating specific, quantifiable and measurable goals along the strategic path from the purpose to the final vision's objective.
The final piece of The Sturton Model applies it to other people objectifying every personal interaction in the same manner as the projects. A few of these people questions are:
- What do we want to accomplish today?
- What are our expectations?
- What are the background conversations?
- Who can we count on for what?
Listening and awareness skills become competitive edges in forming quality agreements. The key is understanding the power of language in engaging and enrolling others namely demonstrating credibility, relevance and value to establish trust, commitment and accountability.
What's different using the Business of Leading Leadership Model? What are the results?
Pure and simple, more business and responsibility. More for your business, for your team and for you.
People take notice when someone leads the way. They want what you provide, namely what you serve and leave people with. They want to work with you, with your service of leading and finding ways of delivering results for, with and through people.
Why do you need Julian Sturton to do something so obvious and simple?
I initially thought that "This is easy. Sounds like setting goals. I do that all the time." In a personal and subjective way perhaps we are all used to this process. However, with Julian Sturton you objectify the process. You practice it with Julian becoming highly conscious of the process as a competitive edge for leading.
Time is of the essence and not to be wasted, so try just five minutes on the phone with Julian Sturton and see for yourself why it's not so simple."
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